Description
Set up Google Tag Manager to ease the online advertising efforts. As a marketer or website owner, you may need to add multiple tracking codes to monitor the performance of your marketing campaigns. But adding so many different tracking codes is daunting without web development knowledge and can also slow down your website’s speed performance. Google Tag Manager installation can help to solve this problem.
What is Google Tag Manager (GTM)?
Google Tag Manager is a free tool from Google that helps you easily add and manage different marketing tags (tracking codes such as Google Analytics, Facebook/Meta Pixel, etc.) on your website or mobile app without modifying the code.
Key benefits of Google Tag Manager installation (GTM)
- Quick and fast deployment of tracking codes
- With GTM, no need to add multiple tracking to your website
- GTM helps reduce the toll on your website speed performance
- Central management for all your tracking codes/tags
- Easier to troubleshoot tag errors with preview mode
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