Description
If you plan to use Facebook and Instagram ads, consider using Facebook Pixel (now Meta Pixel) to get better insights and improve ROI.
What is Facebook Pixel (now called Meta Pixel)?
Facebook Pixel is a tracking code you add to your website to measure the effectiveness of your Facebook and Instagram ads. The tracking code on your website tracks the activities and actions of users visiting your website.
The tracking code can track various events, such as page views, time on the page, user browsing journey on the website, purchase activities (for e-commerce websites), and many more.
Also, it helps marketers to track users who visited your website or have taken specific actions and thus can be served remarketing campaigns.
To start using Facebook Pixel for your website, it requires a few steps:
- Create a Facebook/Meta Pixel code for your website
- Installing the code to your website
- Verifying the tracking code is working correctly.
The WebIzzy team can handle all of the above for you. If you need help creating the Facebook Pixel code, our team will guide you on setting it up or help create it for you.
What We Need to Install the Facebook Pixel (Meta Pixel) to your website:
- Facebook Pixel tracking code. We will share steps to get this information from your Facebook account.
- Content management system (CMS) login with administrator privilege.
- FTP/Server access for your server (for custom CMS systems).
Note- Do not share any credentials during checkout. You will receive instructions on how to share the details upon order confirmation.
30 days
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